Jewelry Store in Paramus, NJ · Since 1989
Prestige Diamonds
Natural and lab-grown diamonds, engagement rings, fine jewelry, gold chains and watches, with sizing, repair and custom design at our counter inside The Jewelry Center on Route 4.
5.0 on Google from 76 reviews · 5,000+ clientsAbout Prestige Diamonds
A Family Jeweler on Route 4
Prestige Diamonds is a family jeweler inside The Jewelry Center at 327 Route 4 in Paramus, serving Bergen County since 1989. The showroom carries natural and lab-grown diamonds, engagement rings, wedding bands, necklaces, gold chains and watches; the pieces you can buy online are lab-grown, and labeled that way. Ring sizing, repair, cleaning, custom design and gold buying happen at the same counter.
- Serving since
- 1989
- Clients served
- 5,000+
- Google rating
- 5.0★
Natural or Lab-Grown, Clearly Labeled
We carry both in the showroom and tell you which is which. Every diamond online is lab-grown and named that way.
Sizing & Repair at the Counter
Resizing, prong work and cleaning at our Paramus showroom, often same or next day.
30-Day Returns
Return unworn pieces within 30 days of receipt, or exchange for equal or greater value.
Insured, Tracked Shipping
Every order ships insured and tracked, or pick it up at the showroom by appointment.
“I highly recommend Prestige Diamonds. I have been a customer of Burts for over 30 years. They have a beautiful selection of jewelry, excellent quality and will work with you to design your dream piece of jewelry. Ani and Michele are very helpful and knowledgeable. Their customer service is outstanding. I always feel like a valued customer. If you are looking for high quality pieces, great selection and knowledgeable staff Prestige Diamonds is the place to go.”
“Burt is the best! He came highly recommended from a close friend and we couldn’t be happier with the recommendation. If you want an honest, seamless experience when buying your jewelry… go to Prestige and see Burt.”
“Ask for Fadi. His service he offers after the purchase is priceless!! His pricing is incredible”
“Burt at Prestige Diamonds and TimePieces is one of the best jewelers! He helped me secure a few gorgeous pieces. He’s very knowledgeable, courteous, and understanding. He’s a great people advocate. His welcoming demeanor is extremely reassuring. I’ve returned a few times and have referred a few of my friends who also have great things to say about Burt and his company. I highly recommend Bert & Prestige Diamonds without any reservations !”
“Got a wonderful chain, amazing quality, and a great price”
“Burt is the best jeweler at prestige diamond I have purchased numerous custom pieces with him and he is by far one of the most honest jewelers there anytime I need my jewelry cleaned or I need to buy a new piece. He is the one I go to. I’ve been dealing with him for over 20 years and I literally trust him and you will too. Give him a try.”
“Burhan of Prestige Diamonds has been our family jeweler for more than 35 years; knowledgeable and trustworthy, I highly recommend.”
“Michele is the absolute best! We went there for our engagement and wedding rings and she did an amazing job! She kept in contact with me during the whole process. We had heirlooms as well and she did everything we wanted and more. I was floored by how my engagement ring looked when we got it; I get constant compliments on it. Highly recommend Michele and everyone at Prestige Jewelers! We will always go back there!”
“We’ve used Burt exclusively for over 30 years. He is honest and trustworthy. Always the highest quality at great prices. Service is above and beyond. Wouldn’t go anywhere else. Michele is an added plus!”
“Absolutely love Bert and his team. I had a jeweler of over 20 years that I switched from and I couldn’t be happier. They are so hands on, they think of everything and their prices are very fair. The team is extremely responsive and they genuinely want you to be happy!”
“I am not extremely familiar with this market so I was a little apprehensive going into this venture. After looking at some of the reviews of some of the booths in this area I decided to take my chances with the most reviews while maintaining a 5.0 grade. Our experience here was exactly what we hoped for. Bert was very informative, did not hard sell us and was overall just. A good guy. Price is reasonable and we felt comfortable the entire time. If you can relate to how I felt coming into this experience, then this is the booth to go to.”
“My family and I have been going to Prestige Diamonds for over 20 years. Quality Diamonds and most important Quality Customer Service. We are lucky to have Burt and Michele on our side. #PrestigeDiamonds”
“They always aim to please!!! Burt is always honest. We have bought so many beautiful pieces here. Our wedding bands, diamond earrings, gifts for our children and much more. All the pieces are gorgeous and he always makes sure we are happy!”
“I have been doing business with Prestige diamonds for many years. I have dealt with many jeweler’s in my life. There’s no other company that comes anywhere near to the quality and service as Prestige. Don’t waste your money anywhere else!!!”
“Michelle was great! She made sure the piece I would choose was comfortable and looked good on me. She was very patient and knowledgeable. I will be shopping there again. Thanks again!”
“Amazing Professional knowledgeable workers. I actually had a custom Piece made the outcome aces across the board. I highly recommend prestige jewelry for your next purchase.”
“Been coming to Burhan for over 20 years. This man has never made a transaction that wasnt 5 stars and above! I gave 5 stars only because thats the highest is allowed. Otherwise, I would have gave a 10 star review.”
“I’ve been a customer for over 20 years !! Wonderful reliable and professional !! Love love love them”
Reviews from Google, shown as written. Read every review on Google
Visit the Showroom
See It in Person in Paramus
Most buyers want to see a ring before they commit. Find us inside The Jewelry Center on Route 4, or book a private appointment and we will have pieces ready.
- Hours
- Mon to Sat 10:15 AM to 6:30 PM, closed Sunday
- Phone
- (201) 488-4280
Before You Visit
Questions We Hear Most
Are your diamonds lab-grown or natural?
Both. The showroom carries natural and lab-grown diamonds, and we always tell you which you are looking at. The pieces in our online catalog are all lab-grown, and each listing says so. A lab-grown diamond is a real diamond: the same carbon crystal as a mined one, grown in a lab instead of dug from the ground.
Are lab-grown diamonds real diamonds?Where is Prestige Diamonds in Paramus?
We are at Booth 32 inside The Jewelry Center, 327 E State Route 4, Paramus, NJ 07652, open Monday to Saturday from 10:15 AM to 6:30 PM and closed Sunday.
Directions and drive timesCan I book a private appointment?
Yes. Book online or call (201) 488-4280, tell us what you are looking for, and we will have pieces ready when you arrive.
Book an appointmentDo you resize and repair rings?
Yes, at the showroom. A simple resize or prong tightening is often same-day or next-day; bigger repairs typically take one to two weeks, and we give you a time when we see the piece.
Ring sizing and repairCan you design a custom engagement ring?
Yes. We start with a consultation, move to sketches and a CAD model you approve, then cast and set the piece, and finish with a fitting.
How custom design worksDo you buy gold?
Yes. We test and weigh your gold in front of you, price it against the day’s spot rate, and offer cash or trade-in credit toward a new piece.
Sell or trade in goldAnother question? Call (201) 488-4280 or send us a note.